Use of 404 pages

Opti · 2005-02-20, 12:38 AM

On wlfp I use a plain and simple 404 page and get better than 30% ctr and around 1:700 conversions from lovercash sites on it.

But I've found on sites where I use popups and SP2 beater exit consoles... the conversion ratios can be 1:30,000 ... so if I am dealing with traffic I think holds sales, I avoid fancy exit consoles etc now... and when I do use them, I feed the traffic into a couple of domains setup with traffic trading sctripts rather than bothering trying to sell them anything much directly.

A popup to an SP2 user is such a "fright" now, I think it freaks surfers out much more than a console used to in the past.. and kills conversion ratios in a big way.

Mr. Blue · 2005-02-20, 11:25 AM

You could try a 404 fake gallery and link it to a ppc type program. Meaning all thumbnails lead to sponsor site. I might try that today because I notice the signup ratio is kind of deplorable on 404 traffic and it's still eating bandwidth.

Could you directly redirect to a sponsor? I was thinking of just sending my traffic directly to one of my sponsor sites, but I'm not sure how effective that would be...but I'm thinking in the long run it would save on bandwidth as 404 page would more or less be hosted by my sponsor.

2005-02-20, 12:38 AM	#1
Opti I Didn't Do It Join Date: Aug 2003 Location: au Posts: 795	On wlfp I use a plain and simple 404 page and get better than 30% ctr and around 1:700 conversions from lovercash sites on it. But I've found on sites where I use popups and SP2 beater exit consoles... the conversion ratios can be 1:30,000 ... so if I am dealing with traffic I think holds sales, I avoid fancy exit consoles etc now... and when I do use them, I feed the traffic into a couple of domains setup with traffic trading sctripts rather than bothering trying to sell them anything much directly. A popup to an SP2 user is such a "fright" now, I think it freaks surfers out much more than a console used to in the past.. and kills conversion ratios in a big way.

2005-02-20, 11:25 AM	#2
Mr. Blue Searching for Jimmy Hoffa Join Date: Jan 2005 Location: Long Island, NY Posts: 771	You could try a 404 fake gallery and link it to a ppc type program. Meaning all thumbnails lead to sponsor site. I might try that today because I notice the signup ratio is kind of deplorable on 404 traffic and it's still eating bandwidth. Could you directly redirect to a sponsor? I was thinking of just sending my traffic directly to one of my sponsor sites, but I'm not sure how effective that would be...but I'm thinking in the long run it would save on bandwidth as 404 page would more or less be hosted by my sponsor.