Do you track banner performance?

MadMax · 2005-03-25, 11:47 AM

I use the hell out of it, though not as much as I should. When I'm deploying ads on a new page I always make sure that each ad spot has 5-6 niche targeted ads in rotation, then I leave them for a month. When I come back to check ad performance 2 or 3 weeks later I look at CTR for each ad spot, and I usually have one ad performing great, 2-3 performing OK and 1-2 that are for shit and get dropped. It's help me fine tune traffic to sponsors immensely

2005-03-25, 11:47 AM	#1
MadMax "Without evil there can be no good, so it must be good to be evil sometimes" ~ Satan Join Date: Aug 2004 Location: Motor City, baby, where carjacking was invented! Now GIMME THOSE SHOES! Posts: 2,385	I use the hell out of it, though not as much as I should. When I'm deploying ads on a new page I always make sure that each ad spot has 5-6 niche targeted ads in rotation, then I leave them for a month. When I come back to check ad performance 2 or 3 weeks later I look at CTR for each ad spot, and I usually have one ad performing great, 2-3 performing OK and 1-2 that are for shit and get dropped. It's help me fine tune traffic to sponsors immensely