Customer retention: what is the best formula?

[Qon]

Originally Posted by Jim

I always found that if you have people that act as the host or hostess of the site. Someone that will post updates daily and personally take care of all issues that may come up.

i'm not a "guru" & i haven't run a paysite in a couple years but this was always key for me. that personal touch keeps'em comin' & they feel sort of bad about not supporting "you" (your host/hostess) when they go to click that cancel link. that personal touch is what cats will pay for FOREVER imho

Originally Posted by DonPaul

We have used "odd" prices for a while and that seems to be working good, like 38.61 is the recurring charge, anyone else got any experience doing that? The membership doesnt immeadelity show up as a membership on the creditcard statement then I think.

this is a technique i've thought about & i'm going to try for my upcoming sites. but i do feel pricing makes a big difference in keeping a member. when anything over 30 bucks shows up on someone's cc bill, wives notice, they personally notice... it starts becoming a "dent" in your budget @ that point. "big" sites have $30+ sites because they have other expenses to support. if your affiliate program isn't "huge" or u just don't have one, try an odd price between 25 & 29 bucks. i think you'll see a difference in retention

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[andrej_NDC]

Originally Posted by DamnQ

"big" sites have $30+ sites because they have other expenses to support.

but then its pretty funny that they reply to problems later than all the smaller paysites.
I personally think that if the members section is made for surfers(easy to navigate, good help page), they dont email you very often.

[Qon]

Originally Posted by andrej_NDC

but then its pretty funny that they reply to problems later than all the smaller paysites.
I personally think that if the members section is made for surfers(easy to navigate, good help page), they dont email you very often.

well, they put their sites up for money... not necessarily for the joy of running the site AS WELL AS the money. that's the big difference with adult sites today & those that were running before the turn of the milinneum (sp)




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