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Old 2005-07-22, 01:09 PM   #1
Linkster
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First off - the title is required by most LLs in order to get a listing - if you dont have the meta title they will usually get turned down

Second - the description meta is what Google will use if it cant find a text snippet to use for your page in their listings

Third - Yahoo uses all of the metas as part of their ranking algo - they are the major that still uses the keyword meta as well.

Fourth - since it only takes a few seconds and will help immensely with SE listings - it is after all part of the SE's algos - why not? You will notice when searching in Google that the title when combined with on page factors plays a large part in the listing rankings
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Old 2005-07-22, 01:12 PM   #2
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I guess I left out the most important part - when you are writing the title and description - remember that in lots of cases that is what the surfer to the LL is going to see - therefore the better it "presells" and sounds like something you'd really want to click on - the better your conversions are going to be - later on this same principle will play in how SE surfers will react to your free sites that eventually get listed in the SEs
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