I thought I'd add my two cents, since I think I'm coming from the different ballgame than most folk here. Not everyone who makes paysites makes them to directly compete with the biggest names, so when it comes to smaller sites, you may well have a smaller cost.
I'm currently working on my third niche paysite, and I plan to invest about $2000 in exclusive content in the coming month, and $300+ in following months to keep the site updated. I'm doing the other work myself (including being a little bit of content), so apart from possibly paying someone a couple hundred to do my videos, it's just blood (ha!), sweat, and tears.
Not everyone has to start the next Little Spril or MILF Hunter or something to pull a living from paysites.
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