Do traffic and sales generally correlate?

ynuahayt · 2006-04-29, 04:09 PM

Adding to what others have said this definitely does not hold true for TGPs. Most thumb preview based TGPs can send way more traffic your way than text ones but almost everyone I know (including myself!) would rather submit to text TGPs because generally their traffic converts better. There are many different qualities of TGP traffic, it pretty much varies from TGP to TGP so no correlation here at all imo.

Halfdeck · 2006-04-29, 06:53 PM

Traffic is like gas in Nascar. Without it you can't race, but having gas in the tank won't guarantee a win.

Say you get 20k uniques/day to xyz.com. The site averages 10% CTR and converts at 1:600 over a two months period, which translates to about 3 sales a day.

Two months fly by: traffic stays at 20k/day, but you bump up CTR to 20% and chisel ratio down to 1:200. Now you're averaging 20 sales a day at the same traffic level.

Two more months in the books - You boost daily uniques to 80k/day, but CTR recedes to 5% and ratio plummets to 1:1500. Your increase in traffic translates to a loss of 18 sales a day.

Now, if you tweak your site, pump up CTR to 25% and get ratio back to 1:200 (that would rock, wouldn' it?), you might just turn that 2 sales a day into 100 sales a day.

karomesis · 2006-04-30, 01:41 AM

While I'm more of a Lemans man myself, that was an interesting analogy Halfdeck.

So the variations can result from the pit stops along the way.

The sales tecnique, and CTR are your pit crew.

Is it normal to experience such dramatic changes in the timeframe you gave?

2006-04-29, 04:09 PM	#1
ynuahayt My wife is not a doobie to be passed around! On our wedding day I promised to bogart her for life! Join Date: Jan 2005 Posts: 274	Adding to what others have said this definitely does not hold true for TGPs. Most thumb preview based TGPs can send way more traffic your way than text ones but almost everyone I know (including myself!) would rather submit to text TGPs because generally their traffic converts better. There are many different qualities of TGP traffic, it pretty much varies from TGP to TGP so no correlation here at all imo. __________________ Free Blog/Free Site Traffic @ yLovesPorn.com

2006-04-29, 06:53 PM	#2
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	Traffic is like gas in Nascar. Without it you can't race, but having gas in the tank won't guarantee a win. Say you get 20k uniques/day to xyz.com. The site averages 10% CTR and converts at 1:600 over a two months period, which translates to about 3 sales a day. Two months fly by: traffic stays at 20k/day, but you bump up CTR to 20% and chisel ratio down to 1:200. Now you're averaging 20 sales a day at the same traffic level. Two more months in the books - You boost daily uniques to 80k/day, but CTR recedes to 5% and ratio plummets to 1:1500. Your increase in traffic translates to a loss of 18 sales a day. Now, if you tweak your site, pump up CTR to 25% and get ratio back to 1:200 (that would rock, wouldn' it?), you might just turn that 2 sales a day into 100 sales a day. __________________ Success is going from failure to failure without a loss of enthusiasm.

2006-04-30, 01:41 AM	#3
karomesis Are you sure this is the Sci-Fi Convention? It's full of nerds! Join Date: Mar 2006 Location: pepperell,Massachusetts. Posts: 264	While I'm more of a Lemans man myself, that was an interesting analogy Halfdeck. So the variations can result from the pit stops along the way. The sales tecnique, and CTR are your pit crew. Is it normal to experience such dramatic changes in the timeframe you gave?