Affiliate program growth

Greenguy · 2006-05-26, 11:19 PM

Quote:

Originally Posted by LB

...Not only that but I know for a fact that CCbill does not do affiliate tracking particularly well, and there are many sales that are made by an affiliate that never credited to an affiliate...

If that's true & the program is using NATS or MPA, wouldn't the sale still not be credited to the affiliate? I mean, if CCBill (or any processor) screws it up, the fancy program would, by default, screw it up as well since it's just reporting the info the processor gives them.

Evil Chris · 2006-05-26, 11:41 PM

Quote:

Originally Posted by Greenguy

If that's true & the program is using NATS or MPA, wouldn't the sale still not be credited to the affiliate? I mean, if CCBill (or any processor) screws it up, the fancy program would, by default, screw it up as well since it's just reporting the info the processor gives them.

I don't think that's necessarily true. Our stats backend works on the session ID system for example. It's at our level that the referral is made, not at the processor level.

Some good points here all around but I would have to say that to be more in control of your affiliate program and your affiliates, one would eventually have to take on a NATS, MPA, or similar service in order to grow and keep up with one's own growth.

The bells and whistles aren't just that... they are necessary tools and you want to keep things simple and uncomplicated for the affiliate or they will go away to someone else's program. Cascading billing is also a must. Once upon a time it was "nice to have" or a marketing point. Now it is fully expected by the affiliate.

If I were just starting out a new program, I think I would want to come out of the gates with my own backend control.

Greenguy · 2006-05-27, 08:14 AM

Quote:

Originally Posted by Evil Chris

...Cascading billing is also a must. Once upon a time it was "nice to have" or a marketing point. Now it is fully expected by the affiliate...

Do you know that if you had said that in the original post, this thread would have taken a completely different turn?

Everything I posted in here was based on a program that was using CCBill changing to NATS or MPA just for the bells & whistles while NOT using the cascading billing option & sticking with just CCBill as a processor.

And believe me when I say that I am talking out my ass when it comes to the program's admin as far as any of these (not what the affiliate sees) - the only one I've ever seen was CCBill's & the last time I looked was 2 or 3 years ago.

LB · 2006-05-30, 08:49 AM

Quote:

Originally Posted by Greenguy

If that's true & the program is using NATS or MPA, wouldn't the sale still not be credited to the affiliate? I mean, if CCBill (or any processor) screws it up, the fancy program would, by default, screw it up as well since it's just reporting the info the processor gives them.

Sorry for the late response, was enjoying a weekend holliday

Anyhow, when using ccbill or any other processor through an affiliate software management system like mpa or nats you are sending the surfer to the actual software which then sends it onto the processor. Its the nats/mpa software that is calculating signups, crediting accounts etc ... ccbill is only processing the transactions.

There are many sponsors which use ccbill processing but use their own affiliate software to keep track of sales etc ... pussycash would be one example.

As chris said cascading is just one example where software like nats and mpa can really help pick up on extra sales, along with the ability to have as many payment methods as you want but still all are credited to the affiliate.