Email from Topbucks

[Jenn]

Originally Posted by Greenie

Jenn - does a person/company that has never promoted anything via email marketing have to electronically sign this? If so, why?

Also, what is this "Adult Labeling Rule" & where is it referenced in the injunction?

Thanks

Hello Greenie,
Yes, everyone that has a TopBucks account needs to sign this. If you don't use mass emails as a way of promotion, you have nothing to worry about - no one on the TopBucks program should be as it's against our TOS.

As the letter refers, the TopBucks affiliate program settled with the FTC over a CAN-SPAM suit that we previously had been fighting. Through fighting, we were able to negotiate many things to keep the information of TopBucks webmasters private and there are some few simple steps needed to be taken on our end which include:

1) Making sure all of our webmasters are informed of the settlement agreement and know that violations of CAN-SPAM are not tolerated.

2) Making sure we have up to date information from webmasters who participate in the program. We are only required to provide information to the government if your account violates CAN-SPAM

Again, since the TopBucks program prohibits promotion via e-mail and there should be no accounts using email as a way to promote TopBucks sites, this just leaves a very simple record keeping update.

The Adult Labeling Rule is mentioned in the first paragraph of the injunction.pdf file. CAN-SPAM and the Adult Labeling rule are both related to mass email. The short of it - the Adult Labeling Rule requires that senders use the phrase "SEXUALLY EXPLICIT: " in the subject line of sexually explicit e-mail messages and ensure that the initially viewable area of the message does not contain graphic sexual images. Here is more info on the ALR: http://www.ftc.gov/os/2004/04/040413...lfinalrule.pdf

Please let me know if you have any further questions.