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Old 2009-09-16, 01:59 PM   #1
tickler
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On the flip side, I've had a few sponsor links popup in top spots on the SERPs which led to sales.

So flip the coin?????
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Old 2009-09-16, 02:12 PM   #2
Bill
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Well, with, a, oh damn, the expression is slipping my mind - ahhh, "canonicalization" I believe, supposedly the chances of a sponsor url appearing in the serps is now either gone or much reduced.

However, I haven't tested this. And I'm not really studying canonicalization's effects, I am just noting that there is a body of opinion that says that the glory days of getting ones own sponsor link listed as a high result are supposedly gone, because google uses canonicalization to replace that link with a direct link to the sponsors paysite.

So, canonicalization rewards the sponsor every time you put up a link _without_ a rel nofollow - in theory at least.

I personally haven't had a sponsor link get a good position in the serps for quite some time tho. Not that that is evidence of anything.

Last edited by Bill; 2009-09-16 at 02:14 PM..
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