I've been pleased with the se results from msn over the last week, i can see it growning alot more from now on

I think they succeed at pretty much whatever they want to. Can't think of too many aspects of the biz they've been run out of. Seems like they're following the same strategy they've always done:

Watch others break a wave, make mistakes, create a market.
Play and test a little.
Come out with a very good product that offers the most improvements for the greatest audience.
Chip, chip, chip, at the competition.
Finally, take on all comers in legal battle.