Thread: newbie question
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Old 2005-01-30, 07:08 PM   #23
Smutferret
No matter how good you are at something, there's always about a million people better than you
 
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Join Date: Nov 2004
Location: MA, USA
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Hi tjchuck,

All the points made about your site are all true and any of them could keep you from getting listed. The point I'd like to get across is something that, I feel, might be even more important to you in the long run.

Your sales pitch is lacking. You need to get inside the surfer's head. Create a fantasy they can get lost in and then send them off to a sponsor that will fulfill their need. (For a price that is...)

Take your sponsors tour, work a fantasy around some aspect of it, get some content that works with that fantasy but doesn't give them enough to get off on, write compelling ad copy that pulls them deeper into the fantasy and sends them, frustrated and begging, off to your sponsor for release.

Okay, that was a little long winded but I think you get my point. Work on your ad copy...

Regards,
SF
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