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The sponsors that I have with the best member retention add fresh and varied content continually (as in every few days in some part of the member area). This ranges from exclusive personal content (photo and vid clips), featured guest photo sets, purchased content, plugin feeds, and more. They also interact directly with their members through journals/diaries, live chats and live shows.
For these type of programs I maintain an average rebill percent of about 45%, computed on a three month running average.
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