Customer retention: what is the best formula?

Toby · 2005-05-20, 05:17 AM

The sponsors that I have with the best member retention add fresh and varied content continually (as in every few days in some part of the member area). This ranges from exclusive personal content (photo and vid clips), featured guest photo sets, purchased content, plugin feeds, and more. They also interact directly with their members through journals/diaries, live chats and live shows.

For these type of programs I maintain an average rebill percent of about 45%, computed on a three month running average.

Rui · 2005-05-20, 05:42 AM

Depends alot on what you offer/sell but for example, us at www.nextdoorcash.com have good retention now only due to good members area (targetted) not flooded with plug-ins.

Ad to that the fact that we offer to all our members access to all our other sites. (that we recently added direct marketing with www.allnextdoor.com

)

All these factors workout very well when it comes to rebilling

Hope this helps and sorry for the grammar but haven't sleep for +24h.

2005-05-20, 05:17 AM	#1
Toby Lonewolf Internet Sales Join Date: Mar 2005 Location: Houston Posts: 4,826	The sponsors that I have with the best member retention add fresh and varied content continually (as in every few days in some part of the member area). This ranges from exclusive personal content (photo and vid clips), featured guest photo sets, purchased content, plugin feeds, and more. They also interact directly with their members through journals/diaries, live chats and live shows. For these type of programs I maintain an average rebill percent of about 45%, computed on a three month running average. __________________ Latex Vixens Babes In Boots Well Heeled Women Dressing For Sex Stocking Vixens

2005-05-20, 05:42 AM	#2
Rui WHO IS FONZY!?! Don't they teach you anything at school? Join Date: Apr 2005 Location: Europe - €€€ land! Posts: 48	Depends alot on what you offer/sell but for example, us at www.nextdoorcash.com have good retention now only due to good members area (targetted) not flooded with plug-ins. Ad to that the fact that we offer to all our members access to all our other sites. (that we recently added direct marketing with www.allnextdoor.com ) All these factors workout very well when it comes to rebilling Hope this helps and sorry for the grammar but haven't sleep for +24h. __________________ www.teendolls.com