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RE: "The honest ones will no doubt contact me to ask what the deal is " Not usually, there are so many bad webmasters out there that it is not worth the effort. A few will contact you, some will ignore you, others will just put you on a blacklist. (I was once given the following figures by a webmaster on another board, I have no idea how accurate they are, but no one else on the board contradicted him: For every one person who complain, you can assume ten do not. Nine of these will just never do business with you again, the tenth will tell all his friends that you are a cheater.)
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