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It could be many things. I doubt shaving unless being new there is an error with rebill tracking.
I've promoted new sites before. 20 signups of which 17 are trials and 3 are monthly. Of the 17 trials, 1 goes to monthly and none rebill next month. Bad content inside or lack of.
Usually means not enough content, content doesn't live up to tour hype, or the site itself lacks personality and/or exclusive content.
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