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A pay site is simple.
You need an idea or concept, processing like ccbill or epoch and a design by a professional company. Then there is content. It must be good to generate sales and retain members.
So the content is very important but getting traffic is too. Do you know how to generate traffic to a site? If you do not then you will likely fail unless it is such a great site that other webmasters are willing to promote it. And that is not easy.
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