And I want to add that 1:500 is not a bad ratio at all. (Unless that is the signup page ratio which is case could mean blind links to the signup page or simply a bad signup page pitch). A new paysite isn't getting many typin sales so as time goes on the ratio may drop.
The signup page is confusing. Have 1 option!! ASSUME the surfer will rebill. Don't give them a cheaper option and eliminate the rebill. Rebills is where the money is.
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