http://www.mymtoronto.com/brandbuilder.html
Quote:
Institutional ads are ones that essentially say "here's our name, here's our best attempt at being creative, and here's the biggest budget we could muster to support this junk." It's C & R at it's finest. Almost all big companies and ad agencies--along with many small business and small agency copycats, specialize in institutional advertising. This is what most television and magazine advertising you see is comprised of. For an example of what I'm talking about, open any national magazine to any page and look. Turn on any national television program and open you're eyes and you'll see it. You've been seeing this stuff for years now and may not even recognize the inherent problems in following their lead.
|
It's getting harder to find where he copy & pasted from, seeing as he changes words like "junk" to "crap"
Just remember, Bruce:
"There are new rules to this marketing game!"