Adult B2B Marketing Tip of the Day

Greenguy · 2008-11-25, 05:21 PM

http://www.mymtoronto.com/brandbuilder.html

Quote:

Institutional ads are ones that essentially say "here's our name, here's our best attempt at being creative, and here's the biggest budget we could muster to support this junk." It's C & R at it's finest. Almost all big companies and ad agencies--along with many small business and small agency copycats, specialize in institutional advertising. This is what most television and magazine advertising you see is comprised of. For an example of what I'm talking about, open any national magazine to any page and look. Turn on any national television program and open you're eyes and you'll see it. You've been seeing this stuff for years now and may not even recognize the inherent problems in following their lead.

It's getting harder to find where he copy & pasted from, seeing as he changes words like "junk" to "crap"

Just remember, Bruce: "There are new rules to this marketing game!"

SheepGuy · 2008-11-25, 07:20 PM

It's all pablum anyways, not even funny, or informative for anyone who's ever learned how to sell.

2008-11-25, 07:20 PM	#2
SheepGuy It's the end of the world as we know it, and I feel fine Join Date: Jul 2006 Location: Canada Posts: 2,527	It's all pablum anyways, not even funny, or informative for anyone who's ever learned how to sell. __________________ If the Environment was a bank, they would have saved it by now.