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					Originally Posted by  Maxim
					 
				 
				I guess if the name is memorable such as the ones Infoguy mentioned above, then i think it would be easy to brand it. 
			
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 Easy but expensive. You basically have to make all your potential customers aware of the domain name. That does not just mean buying a few text links/banner spots, it means a major online and offline advertising campaign. Even a small branding exercise will cost you several million, and that is in one country alone.