Domain Names with extension for branding/promotion

[Maxim]

I guess if the name is memorable such as the ones Infoguy mentioned above, then i think it would be easy to brand it.
The new .MX are coming up September 1.

[ecchi]

Originally Posted by Maxim

I guess if the name is memorable such as the ones Infoguy mentioned above, then i think it would be easy to brand it.

Easy but expensive. You basically have to make all your potential customers aware of the domain name. That does not just mean buying a few text links/banner spots, it means a major online and offline advertising campaign. Even a small branding exercise will cost you several million, and that is in one country alone.