Too much choice may mean less sales

Ms Naughty · 2006-05-24, 06:38 AM

Research has found that expontentially increasing people's choices actually makes them less inclined to buy.

http://www.abc.net.au/catalyst/stories/s1615006.htm
-----------

Narration: The study found that when 24 jams were displayed, lots of people came to the table - but hardly anyone chose to buy.

Dr Jonica Newby, Reporter: OK, now we’re going to try just six jams.

Narration: When there were only 6 jams, fewer people visited the table, but amazingly ten times as many jams were sold.

(...)

One reason is the more choices we have – the more we regret the ones that got away.

Choosing from 6 jams means 5 are rejected. Choosing from 24 means losing out on 23.

Professor Barry Schwartz: We know from lots of research that losses feel more bad than gains feel good. So the loss involved in each of those ‘nos’ mounts up, and it takes all of the satisfaction out of the thing you end up choosing.

Narration: There is another reason. There’s simply a limit to how many choices our poor brain can handle.

- 6 or 7 items is the limit of our working memory.

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So, it may be that offering the surfer only one or two choices of paysite at any given time may make more sales than having a huge list.

I found this research interesting because it explains why I tend to spend hours wandering around the video store and leave without picking anything. I'm a "maximiser" |shocking|

Ramster · 2006-05-24, 09:02 AM

I agree. That is why I rarely eat chocolate bars. Too many fucking choices takes too much of my precious time to pick which one I want. So fuck it, I go without.

Surfn · 2006-05-24, 09:13 AM

Same for me and eating pussy too many choices

Jensen · 2006-05-24, 10:06 AM

hmm must admit I like the choices but I know my GF can never get her ass together and choose anything..

SirMoby · 2006-05-24, 10:12 AM

That's why I only buy one chocolate bar and why I married only one woman

I have noticed with AVS site tours that only having one option on a 5 page tour "NEXT" gets just as many people to the sign up page as having a join link on the first page. The difference is that the surfers ends up going through the entire tour before reaching the join.

Sales end up being about the same though

Preacher · 2006-05-24, 11:05 AM

Quote:

Originally Posted by grandmascrotum

Research has found that expontentially increasing people's choices actually makes them less inclined to buy...
I found this research interesting

Me too. Thanks for the info, it gives me something to think about.

msanchez · 2006-05-24, 12:11 PM

Interesting stuff here. I wonder about silly things like this and am glad to see that maybe thinking about it isnt so silly after all.

TotallyJeanette · 2006-05-24, 12:45 PM

Wow, that's very interesting. I guess I never thought about it like that.

2006-05-24, 06:38 AM	#1
Ms Naughty old enough to be Grandma Scrotum Join Date: Aug 2003 Location: Australia Posts: 1,408	Too much choice may mean less sales Research has found that expontentially increasing people's choices actually makes them less inclined to buy. http://www.abc.net.au/catalyst/stories/s1615006.htm ----------- Narration: The study found that when 24 jams were displayed, lots of people came to the table - but hardly anyone chose to buy. Dr Jonica Newby, Reporter: OK, now we’re going to try just six jams. Narration: When there were only 6 jams, fewer people visited the table, but amazingly ten times as many jams were sold. (...) One reason is the more choices we have – the more we regret the ones that got away. Choosing from 6 jams means 5 are rejected. Choosing from 24 means losing out on 23. Professor Barry Schwartz: We know from lots of research that losses feel more bad than gains feel good. So the loss involved in each of those ‘nos’ mounts up, and it takes all of the satisfaction out of the thing you end up choosing. Narration: There is another reason. There’s simply a limit to how many choices our poor brain can handle. - 6 or 7 items is the limit of our working memory. -------- So, it may be that offering the surfer only one or two choices of paysite at any given time may make more sales than having a huge list. I found this research interesting because it explains why I tend to spend hours wandering around the video store and leave without picking anything. I'm a "maximiser" \|shocking\| __________________ Promote Bright Desire

2006-05-24, 09:02 AM	#2
Ramster Life is good Join Date: Apr 2003 Location: Ottawa, Canada Posts: 11,868	I agree. That is why I rarely eat chocolate bars. Too many fucking choices takes too much of my precious time to pick which one I want. So fuck it, I go without. __________________ Pornstar Legends \| Live Cam Model Shows \| Hungarian Girls Skype: robmurray999

2006-05-24, 09:13 AM	#3
Surfn If you don’t take a chance the Angels won’t dance Join Date: Aug 2003 Location: Earth on occasion Posts: 8,812	Same for me and eating pussy too many choices __________________ Surfn's Links Are you a partner?

2006-05-24, 10:06 AM	#4
Jensen Lord help me, I'm just not that bright Join Date: Sep 2003 Location: Norway Posts: 106	hmm must admit I like the choices but I know my GF can never get her ass together and choose anything.. __________________ - UnrealBank.com - 28 niche sites - New paysite: Fistordie.com (anal fisting)

2006-05-24, 12:11 PM	#7
msanchez It is better to watch things then to do them Join Date: Sep 2004 Location: The Thumb Posts: 484	Interesting stuff here. I wonder about silly things like this and am glad to see that maybe thinking about it isnt so silly after all. __________________ I buy text links, clicked traffic, blog posts, and more! Hit me with a pm.

2006-05-24, 10:12 AM	#5
SirMoby Jim? I heard he's a dirty pornographer. Join Date: Aug 2003 Location: Washington, DC Posts: 2,706	That's why I only buy one chocolate bar and why I married only one woman I have noticed with AVS site tours that only having one option on a 5 page tour "NEXT" gets just as many people to the sign up page as having a join link on the first page. The difference is that the surfers ends up going through the entire tour before reaching the join. Sales end up being about the same though

2006-05-24, 12:45 PM	#8
TotallyJeanette Just because I don't care doesn't mean I don't understand! Join Date: May 2006 Location: Riverside, Cali Posts: 95	Wow, that's very interesting. I guess I never thought about it like that.