Question about 'Excessive Ads'

[Stonker]

A semi newbie question here, but based on a good many years of general webmaster experience.

Now whilst I fully appreciate the requirement not to have ‘Excessive Ads’ surely this is dependant on the type of ads! Obviously nobody wants to see a page overloaded with Sponsor Ads, but what about Traffic Generating Ads?

Sure I can build pages until the cows come home that fit strictly within the requirements. That means a page with just Link List Links on it, and of course the obligatory ‘No More than 3 Sponsor Ads’ plus I can build pages with Links for other Traffic Sources on it and no Link List Links, and never shall the two pages meet! But why not?

Surely this is just stagnating, I know none of us like to give traffic away, but isn’t there such a thing as Speculate to Accumulate? Or is this an area of the business where we’re a little too selfish and greedy to push the boat out a little further?

I wouldn’t call this post a rant, but for those who think it is, Rant Over!