Where do you send your 404 traffic?

[GeorgeTH]

Originally posted by DangerDave
I fix the errors

Some 404 traffic actually doesn't result from errors as such, but from people poking around at your site (like they've found directory free1/index.htm and go looking for directory free2/index.html), etc.

I send mine to my own TGP.

Before I used to send it to a full page ad, which I changed from time to time...
You can also sell it to traffic brokers (~$2.50-4 per 1,000).
And a friend of mine started something called trafficbanking - where you can send surplus traffic to and get it back in bulk when you need it... Don't know if they're up and running yet.