Is Social Media a Fad?

[GonZo]

Originally Posted by Emerald

I found the stats on this video to be extremely interesting ... Time for us porn peddlers to really think about how (and where) we advertise in the future.

http://www.youtube.com/watch?v=fjhZKtoRsUA

I feel like I am really lagging behind on whats new out there - I am trying to catch up to the world but for some reason I'm stuck in my old school ways of pushing porn - I wish I could understand all these new things and outlets for advertising but I'm not there yet. In that video there was a lot of sites I never heard of, like Hulu and Bebo - why am I stuck so much in the past? anyone else out there feel like an outsider from today's internet surfers?

Those of you that think social media is a fad please close the thread now.

Chances are youve used very powerful tools like many weak individuals do in this business and that is to use them the lazy way. Everyone wants to spam the latest and greatest trend and then call it a failure when it doesnt work for them.

These are exceedingly powerful tools.
I will give you 2 personal examples and then go work on a blog post Im up early to compose on this subject.

1. When my ex partner essentially killed Oprano with paid posters and "good morning" posts and other worthless nonsense I was lucky enough early on to see the power of these tools for what they were. Im very fortunate to maintain my ties back into the technical side of this business and was lucky enough to have a personal conversation with Kevin Rose in the earlier days of Digg. Using Digg almost solo I was about to bring that board back from the dead and get new influencial eyeballs on that site. While these eyeballs might not post they still contact me frequently with information and sometimes consulting work.

2. In Jan. AEBN premiered Real Touch as a first look to consumers to get real world feedback on a tangible product. I was able to use a myriad of these tools to explode the media on queue when we landed in Vegas. I felt it was pretty successful when we were stopped by the press to schedule a "first look" while supervising the big banner being hung outside the hall - the day before AEE started.

Social Media is here to stay and if you want a piece of this lucrative promotion like toyota,starbucks,Dell and other blue chip companies that "get it" then I sugest that you learn what these tools are and how to best use them or find someone that already understands.

Remember it was said that both the PC and the internet was just a fad...