Use plurals

[Surfn]

Originally posted by urb
Yes.

A plural on Google will bring up a whole different bag of results. Main thing is to predict which is gonna be typed in more by surfers.

Someone looking for a "web developer" may use the singular or the plural. So you have to make a choice because it's not easy getting a site to do well with both phrases.

URB is correct. Use both in your meta tags and on your index page.

To take his example a bit further "If you are looking for web developers...you have found the best web developer for...developing your web presence...." Do as many permutations as possible from the start.