Why the sudden change of heart on cross sales?

[Jeremy]

Originally Posted by grandmascrotum

So in the space of one day I see Topbucks and Pimproll trying to move away from using cross sales.

Welllll, they're not really. Just that if you want to send a surfer to a non-cross-sell page, you can grab a link code for it now. (I think TB were conducting a survey). I'd guess the default codes would probably remain console + cross for the foreseeable.

Maybe "webmaster power" had some effect, but likely as not it probably comes down to there now being a seam of non-cross traffic to be profitably mined.