After a SUCK week I woke up to $70.

[JenC]

Actually I think stats checking is a good thing. Maybe not frequent stats checking but at least weekly or twice a week it's good to keep an eye on your ratios. One of the keys to success in this business is swapping out and rotating banners. Once a sponsor starts to suck, replace it with another. Then when that sponsor starts to suck, you can try your original again.

Stats and traffic evaluation is important.