When to drop a sponsor?

Tev · 2004-12-17, 11:43 AM

I am with Green Guy, I do not make a decision on a site until 10k hits, that is 10k hits to a site, not their entire program as I have seen some people talk about.

I usually stick to that rule unless it is a niche I know I market extremely well then I have been known to stop promoting a site for awhile with as few as a few thousand hits.

Other factors to consider before dropping a site:

How many hits are you sending in a given period. 20 hits a day over enough time to generate that much traffic to me is not a good indicator.

Are you pushing the site because you think it will convert or because you read on boards that people are doing well with it. As Kath pointed out, what works for me will not always work for you. Before pushing a site, look at it and ask yourself if you were a surfer, would you buy and things like that.

Are you preselling/qualifying the surfer before they get to the sponsor. Sending blind hits, traffic from misleading ads, extremely general ads, etc. will garner you poor ratios.

What niche are you selling. The niche can account for poor conversions, if you are trying to sell a niche that is massively saturated and don't have a handle on marketing yet, that will be a factor.

Where your traffic is coming from. SE or Link List, which ones. After awhile submitting you can start to spot trends in which linklists send you the best traffic for a given niche and your style of site building.

But, the bottom line is, how well you think you should be doing. If you feel a site does not convert like it should, then move to a different sponsor.

2004-12-17, 11:43 AM	#17
Tev Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: Apr 2003 Location: Washington State Posts: 24	I am with Green Guy, I do not make a decision on a site until 10k hits, that is 10k hits to a site, not their entire program as I have seen some people talk about. I usually stick to that rule unless it is a niche I know I market extremely well then I have been known to stop promoting a site for awhile with as few as a few thousand hits. Other factors to consider before dropping a site: How many hits are you sending in a given period. 20 hits a day over enough time to generate that much traffic to me is not a good indicator. Are you pushing the site because you think it will convert or because you read on boards that people are doing well with it. As Kath pointed out, what works for me will not always work for you. Before pushing a site, look at it and ask yourself if you were a surfer, would you buy and things like that. Are you preselling/qualifying the surfer before they get to the sponsor. Sending blind hits, traffic from misleading ads, extremely general ads, etc. will garner you poor ratios. What niche are you selling. The niche can account for poor conversions, if you are trying to sell a niche that is massively saturated and don't have a handle on marketing yet, that will be a factor. Where your traffic is coming from. SE or Link List, which ones. After awhile submitting you can start to spot trends in which linklists send you the best traffic for a given niche and your style of site building. But, the bottom line is, how well you think you should be doing. If you feel a site does not convert like it should, then move to a different sponsor.