Customer retention: what is the best formula?

Ms Naughty · 2005-05-21, 10:32 PM

For The Girls has a daily blog in which I post about sex news, what's new on the site, and sometimes I just talk about myself. It gives our site a more personal feel, I think, and lets the members know that the site isn't just a lonely smut edifice. They know who is running the place and they know we care about what we offer. I think it helps with retention.

Emmanuelle's post is actually spot on, I think. With so much free porn out there, you need to give the surfers something more than just content (although obviously regular updates and all those things are very important). They need to feel like a member of a community, and feel as though they're getting value for money. They have, after all, paid for something that they could possibly get for free elsewhere.

2005-05-21, 10:32 PM	#28
Ms Naughty old enough to be Grandma Scrotum Join Date: Aug 2003 Location: Australia Posts: 1,408	For The Girls has a daily blog in which I post about sex news, what's new on the site, and sometimes I just talk about myself. It gives our site a more personal feel, I think, and lets the members know that the site isn't just a lonely smut edifice. They know who is running the place and they know we care about what we offer. I think it helps with retention. Emmanuelle's post is actually spot on, I think. With so much free porn out there, you need to give the surfers something more than just content (although obviously regular updates and all those things are very important). They need to feel like a member of a community, and feel as though they're getting value for money. They have, after all, paid for something that they could possibly get for free elsewhere. __________________ Promote Bright Desire