Yahoo increase - google decrease

[Linkster]

Originally posted by AussieWebmaster
Yahoo uses Google for it's free searches and Overture for its sponsored listings (no more no less)... they extended with Google so it is not going to change.

I dont normally disagree here but in this case this is incorrect - Yahoo is not exclusively using Google for their free search anymore - it is very evident if you do a search for the very highly competitive single word keywords - for two word phrases and less competitive words they are still using Google, although some in the UK have reported Inktomi results in the free search in the last two weeks - Yahoo has been testing a separate results database over there - and it occasionally shows up in the US searches. As far as extending with Google - I would have to guess that will only be until Google IPO at which point Yahoo will no longer be bound to that-and may choose, per that extension, at any time to discontinue using Googles results since they are paying for them - I would take a wild guess that Yahoo is gearing up for its split within the next two months based on the ad campaigns and testing they are doing - but then if I was a good guesser on the future I'd be a lot richer right now