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#1 |
Don't come to Florida for vacation. We're closed.
Join Date: Nov 2003
Location: Orlando, Florida
Posts: 1,874
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You guys can just use this too:
http://www.scroogle.org/ You guys want to see a good example of companies being removed? punch in: mystery shopping Now...even more to the point: mystery shopping company You'd think with a query like that I'm pretty much telling Google I want to see mystery shopping companies. ![]() In a niche field like this they are only known for a handful of terms. And the terms that vanquished pages just so happen to be the Top 2 for Overture and AdWords- and the only meaningful 'money phrases. While this is Overture Suggestions, AdWords is similar in traffic/CTR, etc... Searches done in October 2003 Count Search Term 22772 mystery and shopping (was #4- now not in 1st 1,000) 1127 mystery shopping company (was #2 now not in first 1,000) 988 mystery shopping job (not helpful) 293 association mystery provider shopping (not helpful) 254 frankfurt mystery shopping (not helpful) 228 mystery shopping services (_FIRST_ 'money phrase' Google allows companies to be listed in.) And no- the lower search terms do not convert more highly. After a year plus of asking how people found their company it was damn near *always* that top phrase just remove the 'and'. The "good" thing- it was a wash. As you can see near 90% of those who were in the Top 100 are no longer for that industries top phrase. Since this Florida update the results from Overture/Adwords has been great because potential clients cannot see any companies on Page 1...so the Ads have a higher CTR now. Is it a math 'bug'- try telling 89 business owners this when the selective phrases that nuked companies were the Top 2 most competitive for their industry. As some have pointed out some very competitve phrases haven't been effected like 'web hosting' or 'web design' <shrug> It's good to be a monopoly, eh? Happy turkey day to those of us in the USA. |
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