How many sponsors to promote in a freesite

Simon · 2005-10-14, 04:50 PM

Quote:

Originally Posted by Surfn

Quote:

Originally Posted by neveremail

...it appears...that most of the sales come from the warning page. So maybe if they wern't interested in it the first time round they wont be when they see the ad on the 3 other pages so maybe try a different approach??

That's the difference between making sites with an occasional sale and making sites with lots of sales. You have to be able to get a good sales pitch on the index page, a better pitch on the main, a great pitch on the first gallery and a KILLER pitch on the last gallery.

Surfn is giving you good advice here.

I definitely vote for the single sponsor approach. Here's why...

On our hosted free sites, we do get 47% of sales from the index page. But then we get 26% more from the main page. And here's an interesting data point...while only 3% come from gallery one locations, we do pick up the other 24% of signups from gallery two. So, yeah, I'd tell you to make a good strong pitch for one sponsor all the way through each free site. And try to be sure each gallery can sell your sponsor all on its own if it needs to.

Simon