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Old 2005-11-08, 03:15 AM   #1
johnnybg
I want to set the record straight - I thought the cop was a prostitute
 
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Ok lest spice it up a little bit...

- Use H1 tags sparingly. Include your most important keyword in H1 tag. Do not make text in H1 tags too long (5-6 words max)

- Use H2 tags - include in their text other less important keywords

- It's important that you keep your keyword density on page up to 20% - no more than that. Add extra text to a page if you need to.

- Include your keywords in the text at the bottom of the page and in the first sentence on your page (this can be a bit tricky if your page desing do not allow it)

- Use keywords in image alt tags (sparingly)

- Use keywords in your page title (this is very important). Do not make title text too long (up to 10 words max)

- Improve link popularity of your page. Have others link to your page and include your keywords in their anchor tags. Trade with pages that already have high PR.

- Do not put one link to your site on a lot PR0 pages with no content (eg TGP galleries). This can make Google drop your rankings for keywords you use (I don't know hot this works, just my experience). If you drive traffic to your hub use different anchor texts every time.

ok, that's it for this time...
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Old 2005-11-08, 06:04 AM   #2
Halfdeck
You can now put whatever you want in this space :)
 
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Description meta tag is a must, for a couple of reasons:

1) If you use nav links on the left side of the page for say 100 pages, and you forget the description tag, then the 100 pages will be indexed with the nav html as the description and you may end up with 100 dups even if you have unique content on each page.

2) Even if you don't use nav links, if your pages under one domain all use the same title/description, Google may regard them all as dupes.

3) Also, even though the text that comes up under your title depends on the search phrase, if you've got the page optimized for a specific key phrase, then your description should come up first. And as Linkster said, if you're on Google page #1 surrounded above and below by sites with spammy titles/descriptions then a good title/description can work for you.

As for keywords...even though Google may not reward you for using keywords, using that tag is a good way to remind yourself what you optimized the page for. I don't always use it, especially for fresh pages where I'm "fishing" for keywords but using them after you have incoming SE traffic can't do you no harm.
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