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Old 2005-12-18, 04:02 PM   #1
Toby
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OK, so that means 30K click-thrus per month and 15 to 25 conversions. That's a conversion ratio in the range of 1:1200 to 1:2000. The 1:1200 is fair but not great, 1:2000 isn't so good. Year to date my conversion ratio is under 1:600, but I focus on a couple of very specific niches to smaller niche specific TGPs (including my own).

I don't think that more traffic by itself is necessarily the answer. If reworking your gallery designs make 25% more people click-thru to the sponsor, you just increased your income 25% (assuming the same conversion ratios) without any additional traffic.

Bottom line, you need to be able to gather stats on the traffic you're getting from each TGP for each sponsor you promote, so you can determine which galleries are doing well and which aren't, so you can duplicate what works and cut your conversion ratios. Reduce your click-thru and conversion ratios, then increasing traffic will make you even more money.
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Old 2005-12-18, 10:09 PM   #2
PornFact
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Quote:
Originally Posted by Toby
OK, so that means 30K click-thrus per month and 15 to 25 conversions. That's a conversion ratio in the range of 1:1200 to 1:2000. The 1:1200 is fair but not great, 1:2000 isn't so good. Year to date my conversion ratio is under 1:600, but I focus on a couple of very specific niches to smaller niche specific TGPs (including my own).

I don't think that more traffic by itself is necessarily the answer. If reworking your gallery designs make 25% more people click-thru to the sponsor, you just increased your income 25% (assuming the same conversion ratios) without any additional traffic.

Bottom line, you need to be able to gather stats on the traffic you're getting from each TGP for each sponsor you promote, so you can determine which galleries are doing well and which aren't, so you can duplicate what works and cut your conversion ratios. Reduce your click-thru and conversion ratios, then increasing traffic will make you even more money.
thanks a lot! great words.
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