Thoughts on Limited Access Trial Memberships

LB · 2006-01-28, 08:42 PM

Heard good things about limited trials.

Many of the larger pps programs use them too, and they do boost the trial to full ratio especially if you market the full join in the limited trial area and also show good content .. not just stuff seen all over the place.

I think if you advertised it as a full access trial or unrestricted trial etc that is dishonest, but overall I think its a good move. Thing is that trial to full joins running at 20% (as many programs are especially on tgp traffic) ... that just doesn't make a trial worth offering.

We offer full trials as an option for that harder to convert traffic, but its amazing that most affiliates go for the trial first even though their traffic is top notch and they could probably convert a full price join with little or no ratio dropoff.

2006-01-28, 08:42 PM	#1
LB I want to set the record straight - I thought the cop was a prostitute Join Date: Apr 2003 Posts: 291	Heard good things about limited trials. Many of the larger pps programs use them too, and they do boost the trial to full ratio especially if you market the full join in the limited trial area and also show good content .. not just stuff seen all over the place. I think if you advertised it as a full access trial or unrestricted trial etc that is dishonest, but overall I think its a good move. Thing is that trial to full joins running at 20% (as many programs are especially on tgp traffic) ... that just doesn't make a trial worth offering. We offer full trials as an option for that harder to convert traffic, but its amazing that most affiliates go for the trial first even though their traffic is top notch and they could probably convert a full price join with little or no ratio dropoff. __________________ IW skype blance8888 icq 15567120