State of Michigan sends out "anti-spam" letter

RawAlex · 2006-03-07, 10:28 AM

Toolz, the problem is cost...

Let's say they want 1 cent per email... that is pretty low.

Let's say your email click out rate is 1%, which would be pretty high.

You have a site that converts 1 in 200 on your mailer traffic.

100* 200 * 0.01 = $200 costs per sale. In order to get that down to "break even" for most operators, the cost from aol would have to be in the range of 1/10 of a cent per mail - otherwise the cost price of doing business would make it impossible.

Alex

2006-03-07, 10:28 AM	#19
RawAlex Took the hint. Join Date: Mar 2003 Posts: 5,597	Toolz, the problem is cost... Let's say they want 1 cent per email... that is pretty low. Let's say your email click out rate is 1%, which would be pretty high. You have a site that converts 1 in 200 on your mailer traffic. 100* 200 * 0.01 = $200 costs per sale. In order to get that down to "break even" for most operators, the cost from aol would have to be in the range of 1/10 of a cent per mail - otherwise the cost price of doing business would make it impossible. Alex