Convergence has arrived

[Simon]

Yes, it really is getting a lot closer.

I saw this on the news this morning.

This article doesn't mention it, but the story on television this morning talked about how you can pause and rewind, but not fast forward. Which they're disabling so they can sell the commercial time online. :::shakingHead:::

So, they still don't understand that people *want* to fast forward, particularly past the commercials (though that's not the only reason). People will still prefer DVRs/Tivo until they release control of the fast forward button.

It's going to take a new ad delivery model to make this work. Just forcing people to watch the commercials isn't going to cut it. And if they try to add some kind of static or scrolling ad, I think they'll really be dooming themselves.


Simon