Industry Trends

DJilla · 2006-09-14, 10:09 AM

You've obviously outlined many of the perceived problems that have already been largely discussed and agreed on. Now what can be done about it? IMHO, not much! Once porn was wrestled from the hands of gangsters and thrown into the free market, those forces took firm control. This means more for less and competition on the level of disposable razors.

I think what you can look forward to is a severe consolidation down the road both for sponsors and affiliate sites. The winners will be based on branding and traffic and of couse superior marketing. Every month you can see how difficult it is for a new sponsor to really rise up. I think soon new entries will be wasting their time and money until a new twist develops and gives the market a "new product" to work with.

If I had to guess where this new product or approach would come from I would say that:

1) It might be found in the customization of webcam models/sites to their surfer relationships one to one. I can see that models more and more might develop stronger relationships with the surfers that are attracted to them and porn sites would grow around these relationships to include greater personalization and content delivered directly to an individual member. All things that are going on now but just to a greater degree and it will reflect an extremely loyal retention base.

2) I've mentioned it here in many posts but the subject never seems to gain traction. But, the projected trend to wireless devices as the primary vehicle for internet content I think will turn this biz on its ear though its still not exactly clear to me... how!

3) Finally, I think membership to porn sites will increase exponentially as new countries come online in either the wired sense or the freedom to surf sense. As populations come on line in greater number, novice surfers will begin joining in droves again until they figure out the free angles.

jayeff · 2006-09-14, 11:32 AM

Governments have tried to interfere with so-called Free Market Economics and usually get burned. Whether or not your perceptions about free porn, too many sponsors, etc are correct, really doesn't matter. There is absolutely nothing to be done about it. Although it takes time, effort and investment to be successful in this business, the reality is that entry can involve zero cost for affiliates and relatively little for sponsors. That is not likely to change, if at all, any time soon.

P2P is something else: it is bad news and it could be dealt with. But you are not going to convince the majority to take any effective action: some kid themselves it actually works for them; some do try; some believe the effort isn't worthwile; and most simply don't care. Online porn is not exactly bursting at the seams with professional business people.

And that last comment lies at the heart of your closing remarks. The last major development was the introduction of live video in around '97 or '98. Everything since has been tweaking and feeding more off each other: TGP's and Links Lists make it more expensive to submit and harder to monetize submissions; traffic prices creep up while quality declines; sponsors increase minimum oayouts; etc, etc.

Almost everyone in this business survives by climbing onto over-crowded bandwagons. They learn the absolute minimum necessary to put up whatever sites are called for, but they rarely extend their technical skills beyond that and most wouldn't dream of learning anything about business or marketing. If it involves effort and isn't all but guaranteed to produce results overnight, forget it.

You can't do much about that either. It is changing and will continue to change as the industry matures. You can try to encourage people to learn more about their business, but until doing so becomes a bandwagon in its own right, you will not get too many takers.

2006-09-14, 10:09 AM	#1
DJilla You can now put whatever you want in this space :) Join Date: Sep 2005 Posts: 525	You've obviously outlined many of the perceived problems that have already been largely discussed and agreed on. Now what can be done about it? IMHO, not much! Once porn was wrestled from the hands of gangsters and thrown into the free market, those forces took firm control. This means more for less and competition on the level of disposable razors. I think what you can look forward to is a severe consolidation down the road both for sponsors and affiliate sites. The winners will be based on branding and traffic and of couse superior marketing. Every month you can see how difficult it is for a new sponsor to really rise up. I think soon new entries will be wasting their time and money until a new twist develops and gives the market a "new product" to work with. If I had to guess where this new product or approach would come from I would say that: 1) It might be found in the customization of webcam models/sites to their surfer relationships one to one. I can see that models more and more might develop stronger relationships with the surfers that are attracted to them and porn sites would grow around these relationships to include greater personalization and content delivered directly to an individual member. All things that are going on now but just to a greater degree and it will reflect an extremely loyal retention base. 2) I've mentioned it here in many posts but the subject never seems to gain traction. But, the projected trend to wireless devices as the primary vehicle for internet content I think will turn this biz on its ear though its still not exactly clear to me... how! 3) Finally, I think membership to porn sites will increase exponentially as new countries come online in either the wired sense or the freedom to surf sense. As populations come on line in greater number, novice surfers will begin joining in droves again until they figure out the free angles. __________________ Submit Free Sites, Blogs, Movies, TGP's, Triple XXX Info

2006-09-14, 11:32 AM	#2
jayeff Just because I don't care doesn't mean I don't understand! Join Date: Sep 2006 Posts: 95	Governments have tried to interfere with so-called Free Market Economics and usually get burned. Whether or not your perceptions about free porn, too many sponsors, etc are correct, really doesn't matter. There is absolutely nothing to be done about it. Although it takes time, effort and investment to be successful in this business, the reality is that entry can involve zero cost for affiliates and relatively little for sponsors. That is not likely to change, if at all, any time soon. P2P is something else: it is bad news and it could be dealt with. But you are not going to convince the majority to take any effective action: some kid themselves it actually works for them; some do try; some believe the effort isn't worthwile; and most simply don't care. Online porn is not exactly bursting at the seams with professional business people. And that last comment lies at the heart of your closing remarks. The last major development was the introduction of live video in around '97 or '98. Everything since has been tweaking and feeding more off each other: TGP's and Links Lists make it more expensive to submit and harder to monetize submissions; traffic prices creep up while quality declines; sponsors increase minimum oayouts; etc, etc. Almost everyone in this business survives by climbing onto over-crowded bandwagons. They learn the absolute minimum necessary to put up whatever sites are called for, but they rarely extend their technical skills beyond that and most wouldn't dream of learning anything about business or marketing. If it involves effort and isn't all but guaranteed to produce results overnight, forget it. You can't do much about that either. It is changing and will continue to change as the industry matures. You can try to encourage people to learn more about their business, but until doing so becomes a bandwagon in its own right, you will not get too many takers.