You should have a link to your program in your sig. It does not bring in a lot of affiliates, but when I was running the PP5 affiliate program I got a few affiliates from my sig here and on other boards.
I also used to run a WM site, which was handy because when I started the PP5 affiliate program I was able to 'recommend' it there and got a good few sign ups.
However if you want a good number of affiliates you really got to pay for advertisements on WM sites (see Jim's post for example).
Also, you should have a link on your affiliate page to your site, no good webmaster will sign up with a program without looking at the tour of the site he/she will be promoting. And believe me, from experience I can tell you that the sort of asshole that will sign up without thinking about it is NOT the sort of affiliate you want (unless you want to spend hours every day answering stupid questions and explaining why every click that they send you does not result in a sign up).
And you could also do with a lot more info on your affiliate page about the program. Most importantly tell the WM why you are different from the rest. There are 100s of sponsors out there, why should they sign up with you rather than someone else?
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