Nike using Imus to their brand advantage

Mish · 2007-04-18, 10:22 AM

I love this.... the message being "always try to profit from someone else's stupidity..."

Published: April 17, 2007

NEW YORK (AdAge.com) -- Now Nike has entered the Don Imus fray, hoping a new ad will spark continued conversation about race in America.

Dean Stoyer, Nike's U.S. media-relations director, said the company was inspired by the women's team at Rutgers, which happens to be a Nike school.

The sports-apparel giant took out a full-page ad in the Sunday, April 15 edition of The New York Times, followed by banner ads on several websites that indirectly thank Mr. Imus for bringing the issues of race relations and sexism to the forefront.

Fired by employers
Mr. Imus on April 4 called the Rutgers University women's basketball team "nappy-headed hos" following the team's loss to Tennessee in the NCAA national championship game. Following a national uproar that prompted a gaggle of sponsors to withdraw their advertising from his nationally syndicated CBS radio show and the TV simulcast on MSNBC, Mr. Imus was fired by both employers.

The print ad does not mention Mr. Imus by name. It reads:

"Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger's (sic) team story. And for making us wonder what other great stories we've missed. Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07."

Useless · 2007-04-18, 12:12 PM

Quote:

Originally Posted by Mish@LVNCash

I love this.... the message being "always try to profit from someone else's stupidity..."

Guess this means I should put something profitable in my sig and reply to your posts.

Mish · 2007-04-18, 12:24 PM

Quote:

Originally Posted by Useless Warrior

Guess this means I should put something profitable in my sig and reply to your posts.

Wow... alrighty then...

T Pat · 2007-04-18, 12:31 PM

Quote:

Originally Posted by Useless Warrior

Guess this means I should put something profitable in my sig and reply to your posts.

I've programed my TV's to skip over MSNBC
I'll never buy another Nike product
I've decided I don't need a profitable Sig
I still support Imus

Mish · 2007-04-18, 12:34 PM

So do the Imus supporters think Stern will let him get anywhere near satellite with XM & Sirius now merging?

Useless · 2007-04-18, 12:44 PM

Quote:

Originally Posted by Mish@LVNCash

So do the Imus supporters think Stern will let him get anywhere near satellite with XM & Sirius now merging?

Stern is a pussy with very little power and a tiny audience.

Maybe you should check the polls on where America stands on the Imus situation before you continue to run your sig-whoring yap.

Mish · 2007-04-18, 12:50 PM

Wow... I thought it was interesting reading...

Fuck me for trying to spark a little insight.

PLEASE NOTE.. NO SIG.

Back to you, fuckers...

Useless · 2007-04-18, 12:53 PM

Quote:

Originally Posted by Mish@LVNCash

Wow... I thought it was interesting reading...

Fuck me for trying to spark a little insight.

PLEASE NOTE.. NO SIG.

Back to you, fuckers...

What is this, pong?

Interesting? Insight?

Dummy - You are in the wrong industry if you support censorship. Stop being brainwashed by your television and do some critical thinking.

I fully support the Rutgers' Womens Basketball team to look like nappy headed hoes if they want to.

Mish · 2007-04-18, 01:06 PM

Quote:

Originally Posted by Useless Warrior

Dummy - You are in the wrong industry if you support censorship. Stop being brainwashed by your television and do some critical thinking.

Accepting the threat of being called a whore again (you really have a way with words

).....

When and where did I say I supported censorship?

I believe my original comment was a guffaw at Nike taking advantage of the Imus situation. At what point did I interject any personal feelings - or any bias for that matter?

Useless · 2007-04-18, 01:18 PM

Quote:

Originally Posted by Mish@LVNCash

Accepting the threat of being called a whore again

I did not call you a whore. I referred to you as a sig whore. Big difference.

Quote:

Originally Posted by Mish@LVNCash

(you really have a way with words)

I read.

Quote:

Originally Posted by Mish@LVNCash

When and where did I say I supported censorship?

I believe my original comment was a guffaw at Nike taking advantage of the Imus situation. At what point did I interject any personal feelings - or any bias for that matter?

Obviously, from the news item you posted, Nike agrees with this instance of corporate-sponsored censorship. So unless you make a statement that informs me otherwise, I'm left to assume that you agree with their position.

Mish · 2007-04-18, 02:03 PM

Quote:

Originally Posted by Useless Warrior

I did not call you a whore. I referred to you as a sig whore. Big difference.
I read.
Obviously, from the news item you posted, Nike agrees with this instance of corporate-sponsored censorship. So unless you make a statement that informs me otherwise, I'm left to assume that you agree with their position.

Well, I suppose I will conclude my obviously offensive thread with this -

My sincerest apologies for confusing you on so many different levels... I will make sure to run any future posts by you to make sure you fully understand the context to avoid future tongue-lashings.

Useless · 2007-04-18, 05:32 PM

Quote:

Originally Posted by Mish@LVNCash

I will make sure to run any future posts by you to make sure you fully understand the context to avoid future tongue-lashings.

Truly, that is best. I wish more people would understand the importance of being in full agreement with me on every possible issue.

Greenguy · 2007-04-18, 05:36 PM

Quote:

Originally Posted by Mish@LVNCash

So do the Imus supporters think Stern will let him get anywhere near satellite with XM & Sirius now merging?

Stern owns Sirius & XM?

Useless · 2007-04-18, 05:41 PM

Quote:

Originally Posted by Greenie

Stern owns Sirius & XM?

Well, he is the "Has-Been of All Media".

I'll give it to him. He was funny back in the mid-nineties.

Greenguy · 2007-04-18, 05:47 PM

Quote:

Originally Posted by Useless Warrior

...I'll give it to him. He was funny back in the mid-nineties.

So was Bill Bellamy.

Mish · 2007-04-18, 06:09 PM

Quote:

Originally Posted by Greenie

Stern owns Sirius & XM?

Perhaps I should I qualify my interest in the matter by saying that both my husband and myself have spent more than 20 years combined in the radio industry.

Stern is a majority share-holder with Sirius, which is officially merging with XM in the Fall.... that's fine is you think he has no talent - I don't care for him either, but this merger will also put Stern in the same petri dish as Opie & Anthony... another sworn enemy.... but at least they are already signed to their own deal with XM.

In today's radio world, when someone as large as Imus is let go, satellite is often their next refuge.

I am just curious as to what waves Stern will create around him if Imus is shopping a contract.

But than again, I am starting to think that everyone on this board obviously knows more about everything than I do....

Greenguy · 2007-04-18, 06:38 PM

I'm a big O & A fan, so I'm pretty much one sided (as is my hilariously rude little buddy Useless) but it seems to me that XM (or Sirius) would be perfect for Imus, regardless of what Stern thinks, because it'd be one more big personality that you can only hear on satellite.

(and yes, I know the contradiction that O & A bring to my statement)

2007-04-18, 10:22 AM	#1
Mish If something goes wrong at the plant, blame the guy who can't speak English Join Date: Aug 2006 Location: Philadelphia Posts: 37	Nike using Imus to their brand advantage I love this.... the message being "always try to profit from someone else's stupidity..." Published: April 17, 2007 NEW YORK (AdAge.com) -- Now Nike has entered the Don Imus fray, hoping a new ad will spark continued conversation about race in America. Dean Stoyer, Nike's U.S. media-relations director, said the company was inspired by the women's team at Rutgers, which happens to be a Nike school. The sports-apparel giant took out a full-page ad in the Sunday, April 15 edition of The New York Times, followed by banner ads on several websites that indirectly thank Mr. Imus for bringing the issues of race relations and sexism to the forefront. Fired by employers Mr. Imus on April 4 called the Rutgers University women's basketball team "nappy-headed hos" following the team's loss to Tennessee in the NCAA national championship game. Following a national uproar that prompted a gaggle of sponsors to withdraw their advertising from his nationally syndicated CBS radio show and the TV simulcast on MSNBC, Mr. Imus was fired by both employers. The print ad does not mention Mr. Imus by name. It reads: "Thank you, ignorance. Thank you for starting the conversation. Thank you for making an entire nation listen to the Rutger's (sic) team story. And for making us wonder what other great stories we've missed. Thank you for reminding us to think before we speak. Thank you for showing us how strong and poised 18 and 20-year-old women can be. Thank you for reminding us that another basketball tournament goes on in March. Thank you for showing us that sport includes more than the time spent on the court. Thank you for unintentionally moving women's sport forward. And thank you for making all of us realize that we still have a long way to go. Next season starts 11.16.07." __________________ Please Re-Read The Rules For Sig Files

2007-04-18, 12:34 PM	#5
Mish If something goes wrong at the plant, blame the guy who can't speak English Join Date: Aug 2006 Location: Philadelphia Posts: 37	So do the Imus supporters think Stern will let him get anywhere near satellite with XM & Sirius now merging? __________________ Please Re-Read The Rules For Sig Files

2007-04-18, 06:38 PM	#17
Greenguy The Original Greenguy (Est'd 1996) & AVN HOF Member - I Crop Pics For Thumbs In My Sleep Join Date: Feb 2003 Location: Blasdell, NY (shithole suburb south of Buffalo) Posts: 41,929	I'm a big O & A fan, so I'm pretty much one sided (as is my hilariously rude little buddy Useless) but it seems to me that XM (or Sirius) would be perfect for Imus, regardless of what Stern thinks, because it'd be one more big personality that you can only hear on satellite. (and yes, I know the contradiction that O & A bring to my statement) __________________ Promote POV Porn Cash By Building & Submitting Galleries to the Porn Luv Network

2007-04-18, 12:50 PM	#7
Mish If something goes wrong at the plant, blame the guy who can't speak English Join Date: Aug 2006 Location: Philadelphia Posts: 37	Wow... I thought it was interesting reading... Fuck me for trying to spark a little insight. PLEASE NOTE.. NO SIG. Back to you, fuckers...