Sales text

[Simon]

Don't just write your sales text about the photos or videos, or about the category or kind of paysite for which you're trying to generate signups. Take time to read and study the specific tour pages that you're trying to get the surfer to visit.

Make notes of things like what voice the writer used. Notice if the text is talking directly to the reader, with a lot of the word 'you' in there. Or is it talking about the site from a third-party perspective, almost like an independent reviewer? Or is it written as if the writer is part of the site? Does the writer use a lot of slang, besides the standard porn terms. Does the text have lots of contractions (it should) or does it seem a bit stilted because it doesn't use them where it should? Notice if the writer perhaps didn't have English as their first language too.

Try writing your sales text in the same voice as the tour pages, including things like using the slang, contractions or lack of them, and any unusual word choices made by the writer on the tour pages.

You also want to pay particular attention to things like which of the popular synonyms the tour uses to describe things like penises, labia and vaginas, breasts, buttocks, women or men in general, and the specific sex acts on which the tour may be focused.

If the pages use 'cock' then try using that instead of dick or prick. If the tour pages call it a 'cunt' then don't call it a pussy. If the tour uses 'studs' and 'sluts' then use those terms instead of hunks and whores. Huge boobs on the tour? Then don't refer to them as big tits. Phat booties and bubble butts on the tour? Fat asses and round behinds may seem like reasonable alternatives but try using what the tour uses instead.

If she's getting 'face-fucked' then use that instead of saying she's deep-throating. Does the tour have strict Femdommes humiliating lowly male worms? Then calling her a latex babe and saying she's taking out her bad mood on her boyfriend won't resonate worth a damn when the surfer hits the tour page. If the surfer will be reading about women forced to orgasm over and over again until they can't take any more, make sure you're not talking about how she just can't get enough.

Well, I hope you get the idea. Try making your sales text flow seamlessly into the tour text and see if that improves things for you.

HTH


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[ponygirl]

wow Simon, that's quite a post! I never thought of things that way. I'm going to save it for inspiration, thanks for sharing

[elKabong]

Originally Posted by Simon

Try writing your sales text in the same voice as the tour pages, including things like using the slang, contractions or lack of them, and any unusual word choices made by the writer on the tour pages.

You also want to pay particular attention to things like which of the popular synonyms the tour uses to describe things like penises, labia and vaginas, breasts, buttocks, women or men in general, and the specific sex acts on which the tour may be focused.

Very interesting, I'm going to give this a try...

I've always filtered traffic by niche and micro-niches, but never thought of going so far as to filter even further by matching ad text to the verbage on the paysite tour. Very interesting indeed.

[annie_cash]

I loved Simon's post, thats something I always wanted to know. Thanks for sharing!