Offline Advertising

Princess Ellisa · 2008-09-23, 03:39 PM

So I dabble quite a bit in offline marketing for online adult companies. What I tell all of my clients is that what you are really doing when you try these types of placements tends to be an exercise in branding and product placement rather than straight up cpc advertising.

It is harder to measure the effectiveness of these campaigns because so many people realize they can drop the / and whatever comes after it and still get to the same site. What I always recommend is if you can put a special offer with it and then use whatever promo code they put in to identify the source of the traffic afterwards as people are much more prone to doing this.

The types of promos that I have done were all done on the beach during US College spring break. We handed out condoms for sex search and adult rental movie cards, but the most effective thing was taking pictures of the co-eds partying and handing them a card that referred them to a site where they could get their pics and we of course then had banner spots etc for the sponsors at that location.

Site went from 0 hits to 35,000 uniques in 2 weeks which is nothing if you are buying traffic... but when it is all word of mouth it is pretty solid.

Princess E.

2008-09-23, 03:39 PM	#7
Princess Ellisa Rock stars ... is there anything they don't know? Join Date: May 2005 Posts: 14	So I dabble quite a bit in offline marketing for online adult companies. What I tell all of my clients is that what you are really doing when you try these types of placements tends to be an exercise in branding and product placement rather than straight up cpc advertising. It is harder to measure the effectiveness of these campaigns because so many people realize they can drop the / and whatever comes after it and still get to the same site. What I always recommend is if you can put a special offer with it and then use whatever promo code they put in to identify the source of the traffic afterwards as people are much more prone to doing this. The types of promos that I have done were all done on the beach during US College spring break. We handed out condoms for sex search and adult rental movie cards, but the most effective thing was taking pictures of the co-eds partying and handing them a card that referred them to a site where they could get their pics and we of course then had banner spots etc for the sponsors at that location. Site went from 0 hits to 35,000 uniques in 2 weeks which is nothing if you are buying traffic... but when it is all word of mouth it is pretty solid. Princess E. __________________ ICQ: 264 252 064