Suggestions on books about marketing/business theory

Bill · 2008-11-21, 04:50 PM

Let's see, some marketing books I've read...

I've read a cluster of books on "closing" - how to get the customer to overcome their threshold of resistance and actually make the purchase. Of course the true closer is the sponsor, and sponsors are shitty at closing copy in my opinion, so for us, the close is getting them to go to the sponsor with a mental attitude of "huh, I'd like to see that...".

A number of books on copywriting - thats what we are as small webmasters, mostly, is copywriters.

But most copywriting books are crap - get them fromt he library if you can, because out of a 200 page book maybe ten pages will be useful.

I have the "little red book of selling" - a famous book - some useable tips, but like most sales book oriented too much towards brick and mortar and traveling agent sales.

Personally, I think there are so few books that really focus on net selling, especially our style of net selling, that while it's a good idea to read every business book you can stomach, you kinda hafta evolve your own theories of adult selling.

2008-11-21, 04:50 PM	#4
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	Let's see, some marketing books I've read... I've read a cluster of books on "closing" - how to get the customer to overcome their threshold of resistance and actually make the purchase. Of course the true closer is the sponsor, and sponsors are shitty at closing copy in my opinion, so for us, the close is getting them to go to the sponsor with a mental attitude of "huh, I'd like to see that...". A number of books on copywriting - thats what we are as small webmasters, mostly, is copywriters. But most copywriting books are crap - get them fromt he library if you can, because out of a 200 page book maybe ten pages will be useful. I have the "little red book of selling" - a famous book - some useable tips, but like most sales book oriented too much towards brick and mortar and traveling agent sales. Personally, I think there are so few books that really focus on net selling, especially our style of net selling, that while it's a good idea to read every business book you can stomach, you kinda hafta evolve your own theories of adult selling.