Google Ad words

[freakin]

Originally Posted by Mr Spock

That used to be the case , but Google is getting competition from other PPC platforms , Facebook , PlentyofFish and PPV - so they no longer have it all there own way.

You need to have proper conversion tracking in place to know which KWs are converting - then its a simple matter of deleting the non-performing ones from your campaign and increasing your spend on the buying keywords.

Ok well that's good to know, I know last year I would make a minimum bid, and a few hours later the price would 'magically' increase. It felt like a form of abuse.

I was looking at google's conv analysis tool and it looks like now they actually track uniques over the course of a month? Good to see, now I can actually use it for some actual results by putting it on my members homepage.