ipTV - the new hype?

[Donna.PC]

Here's the feedback we gathered so far:

http://newuploads.partnercash.com/Si...edbackipTV.jpg

So let's go into some more details to ensure we're all on the same page when talking about ipTV!

Yes ipTV means SmartTVs like Samsung, Philips, LG, Panasonic or Sony BUT it also means a LOT more then that!

It would be foolish to limit the discussion to only the SmartTvs and forget all about Connected Devices or simply Connected TV's. Basically every device which is out there and can connect to the internet and is NOT a desktop, Laptop, Notebook, tablet or Mobile would be left out of the discussion.

Here's our view on all these devices:

1. SmartTVs (which have built-in browsers and native apps) - give out a "near" Desktop experience BUT only because websites COULD work on them, it doesn't actually mean that the experience is user-friendly

2. GoogleTV (although considered by the most people a smartTV, we choose to look at it separately simply because it can run direct in TV on a mediaclient or a HDMI or USB-Stick connected to the TV-Set.)

3. Consoles (this is where all the Playstation 3, XBox, Wii and Wii U find their place)

4. Set-Top Boxes provided by the Cablenetworks

5. Miniconsoles (this is where we count all the Playstion Vita, Nintendo 3DS and other Consoles that can be used with a browser like application - we count them as Connected Devices not as a Connected TV)

6. Bluray-Players - a lot of new Bluray Players built the last years have Browser like applications (not Browsers) - or Livefeatures like Bluray-Live where you can connect direct to Internetsites

7. Satellite Receivers - Standards like HBBTV, DSMCC, MHP allow you to use your satellite receiver to start applications and use built-in browsers with defined (reduced) HTML,CSS,JS Standards in a "Browser-like" environment directly on your TV screen

8. MediaControlers - with Browserlike applications and native applications like (boxee, xbmc, plex,...)

9. Closed ipTV Media apps/hardware - like Roku, AppleTV, adult related ones like fyreTV, CamStick, ... the most of the time they are used to present only one service some have additionally the possibility to act like standard media clients and some have a browser that is free to use other services too but a lot are simply closed for one service

10. Storagesystems like Netgear ... - some of them are equipped with special browserflike features or apps


Now for the good questions:

Who is actually using a BlueRay Player or a Satelite Reciever to browse the internet?

a) Someone who has only a Mobile or a TV Set to surf the internet because they cant afford a computer - I personally know a lot of people who only use their mobile or their connected Device to use the internet

b) Someone who likes to sit on the couch instead of a computer chair

c) Someone that plays games on a console surfs on it too, as these Game-consoles can be looked at as a computer replacement at times


A lot of people that tell you at the moment that their site works on these devices are a little bit like they would tell you "I have a car" BUT what they actually mean is: they have the licence plate with wheels but no doors, no window, no roof and no seats, no radio and sometimes no engine. Until now we havent found any site that worked without any sort of problems on these devices
One simple example you can try out for yourself is to sit 3-5 meters away from the screen, open a website and you will very soon notice that you cant read all those small fonts and cant even recognize the images loaded. The most "browserlike" Apps on these devices are simply overwhelmed or overloaded by the structure of a normal website built for Desktop usage.

Remember some some years ago when somebody told you his site works on Internet Explorer you would have asked which version of the IE it is, because in 3 out of 4 failed to work?

With these devices its nearly the same, as some have exactly the same underlying software but it behaves differently because the Devicebuilders have changed the software behavior and settings itself. As an example a lot of the HBBTV devices use a special Opera Version - its always the same version but on every Device the results of the same site are different.
Some don't even give you event handlers for mouse or key-inputs so you have to use device specific features or your links, Ads, Logins as other things simply won't work.

We use in our Research and Development Department around 128 different devices at the moment and on every one the results of the same website are always different.

So you may ask yourself - "If it is all that complicated why should I care?"

There are 4 simple answers:

1. You have that kind of traffic already but most of the time you simply don't know it because even google analytics doesn't analyze the traffic that way so you can see it

2. It's the strongest growing Internet Market

3. 38% of all US households now have at least one TV set connected to the internet via a video game system, a BluRay Player, Apple TV or Roku set-top box, and/or the TV set itself

4. TV - is one of the only things people reserve time for. You don't normally say: "Today I will sit 3 hours infront of the Computer!" but you do so for sitting infront of the TV - so its fixed time every day

Here are also some Numbers to ponder upon:

- The average person in the US uses the TV for 5 hours and 11 minutes a day (study as of 15.7.2012)
- 99% of all households in the US have at least one TV set


You can do the math yourself, I think.

[ginaPartnerCash]

today we have a cool and short promo-clip for you. take a look on the ipTV clip (1:23 min) to see general information about the iptv market



enjoy and have fun...

__________________
Regina - Partnercash.com - Key Account Manager
Email: regina@partnercash.com
Skype: regina.raidlpc
ICQ: 567533309

[ginaPartnerCash]

To give you a better overview and more details we have different numbers for you. Take a look on it and have fun...

TV, IPTV and Connected Devices Numbers

TV and Smart TV Penetration some numbers to think about

* Percentage of US households that possess at least one television 99 %
* Number of TV sets in the average U.S. household 2.24
* Percentage of U.S. homes with three or more TV sets 65 %

* Average time spent watching television (U.S.) 5:11 hours
* Years the average person will have spent watching TV 9 years
* Percentage of Americans who pay for cable TV 56 %

* Number of videos rented daily in the U.S. 6 million
* UK: connected TVs accounted for 16% of all sales in 2011, vs 9% in 2010.

40% of all screens over 33” now have internet access. One in 14 Brits intends to migrate to connected TV in 2012.

* Western Europe has arround 40 Million Smart TV Households (TVs only other connected devices not counted) with end of 2012

* Futuresource: Connected TV report:
- Japan leader with 59% of shipments in 2011 integrating IP connectivity as standard.
- USA and China hit 29%,
- Europe surprisingly lagging on 24% of TV sales being connected.
- Brazil and India, are said to be witnessing 40% and 86% growth respectively, and seem set to be driving the global consumer TV industry.

38% of all US households now have at least one TV set connected to the internet via a video game system, a Blu-ray player, and Apple TV or Roku set-top box, and/or the TV set itself.

In terms of who connected TV consumers are, the study found their mean age to be 34, with 58% men and 44% non-white.



Future development:

* 1.8 billion connected-TV devices expected globally by 2016
* a claim of 8 million Yahoo-connected set-top boxes are, apparently, already in the market today;
* and 100 million hybrid broadcast (HBBTV) and broadband set-top boxes shipping in 2015 alone as far as deviceproducers tell.
* Futuresource: connected TV penetration will climb from its present rate of 27% of units shipped to 80% by 2015





TV, IPTV and Connected Devices Numbers

Consoles and Miniconsoles with Web: 405,95 Million Devices

Consoles Penetration (thx to wikipedia):

Worldwide sales figures

Wii – 99.38 million as of 31 December 2012
PlayStation 3 – 77 million as of 31 December 2012
Xbox 360 – 75.9 million as of 31 December 2012
wiiU - 3.06 million as of 31 December 2012

Miniconsoles(Handhelds) (thx to wikipedia)

Worldwide sales figures
Nintendo DS – 153.67 million, as of 31 December 2012
Game Boy Advance – 81.51 million, as of 31 December 2012
PlayStation Portable – 71.4 million, as of 14 September 2011
PlayStation Vita - 2.5 million as of 31.December 2012


* Research firm The Diffusion Group polled 2,000 adult broadband users in the US and found that 78% of PS3 owners have their console hooked up with internet.
The Xbox 360 follows with a close 73%, while the Wii barely jumps the halfway hurdle with 54%.

To save us some time and discussion I’m not going to get into the debate about how many connected TV’s are actually connected (nobody really can tell)
this is only to show that this part of the market is a giant - one you dont want to miss