How to fight ad blockers?

[Entreri]

Originally posted by johnnybg
My main concern and the reason why I posted this question is not really about banner ads, but TEXT ad-blockers.

The problem is that new gen of ad-blockers remove text ads also... What can we do about that?

That's what I was talking about. If you think about it, blocking a text ad is even more difficult than blocking a banner or a pop-up ad. A text ad is only an html link afterall... the blocker cannot block all links or it would make all html pages useless. It relies on rules (ie. patterns) to discard (what it thinks are) ads.

Ex.

- It detects the target of the link to be a questionnable site. (an adult billing company? an adult site?)

Solution : Obfuscate the destination or use a server-side redirect script.

- It detects the text content of the link to contain a combination of flagged keywords (viagra, membership, adult, etc.)

Solution : Change the wording or obfuscate the text-ad

Other solutions :

- You can change the way links are written in your html page using javascript. Note : This will make certain link trading script unable to determine if you have a recip on your site because automated system cannot interpret scripting. I don't think Google follows those either. Ex.

<script>
document.write("<a" + " href=" + "'http://" + "www.mysite.com'>" + "My description" + "</" + "a>");
</script>

- There are ways to write HTML tags differently that won't be parsed properly by the ad blockers. If you use this strategy, you'll have to ensure compatibility with other browsers however.

As I've said earlier, point out a blocked text ad and the software that blocks it and I'll find a way around it.

Entreri.