What do you think of this?

spazlabz · 2004-08-02, 06:19 AM

Good question JenC. I think there are two schools of thought on this one. The first sees it as a way of maximizing the trials they get, Because they eliminate the surfer who has joined solely to come in and for 3 days rape the site of as much content as they can. Offline explorer is a perfect tool for doing just this. It also prompts a surfer into signing up or allowing the recurring membership to go through, as they are obviously interested in the content.
The second school of thought will see this as kind of a scam, or jerking the surfer around, and won't use it for the real fear of having a large increase in chargebacks. The wording on the tour would have to have a lot of thought put into it to prevent someone screaming FRAUD!!
I think as long as you cover yourself well on the tour and gallery pages/free sites that someone could give it a trial run of a few months to see what effects if any it had on either member retention or chargebacks.

spaz

2004-08-02, 06:19 AM	#2
spazlabz You can now put whatever you want in this space :) Join Date: Apr 2003 Location: Bluegrass State Posts: 963	Good question JenC. I think there are two schools of thought on this one. The first sees it as a way of maximizing the trials they get, Because they eliminate the surfer who has joined solely to come in and for 3 days rape the site of as much content as they can. Offline explorer is a perfect tool for doing just this. It also prompts a surfer into signing up or allowing the recurring membership to go through, as they are obviously interested in the content. The second school of thought will see this as kind of a scam, or jerking the surfer around, and won't use it for the real fear of having a large increase in chargebacks. The wording on the tour would have to have a lot of thought put into it to prevent someone screaming FRAUD!! I think as long as you cover yourself well on the tour and gallery pages/free sites that someone could give it a trial run of a few months to see what effects if any it had on either member retention or chargebacks. spaz __________________