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Old 2004-08-11, 09:26 AM   #1
Alphawolf
Don't come to Florida for vacation. We're closed.
 
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Join Date: Nov 2003
Location: Orlando, Florida
Posts: 1,874
It's not so much tricking them into looking at one's ad text as it is snapping them out of repetitive, quick gallery surfing.

If Enter /Exit and Gallery 1 / Gallery 2 are positioned about the same place on the pages then surfers can...well, surf while not thinking.

I came across a couple free sites in particular on LOR where I had to scroll maybe 200px down to enter.

When I enetered and didn't see the Gallery links straight away I scrolled down again 'cos that's what I had to do to enter.

I was in zombie mode just checkin' layouts of the free sites.

I scrolled down and there was a link, but ad text not the gallery links.

That snapped me out of zombie mode.

I scrolled up and looked at the page content. I actually looked at all the page content scanning for the gallery Links.

Granted- it was maybe 3 seconds at best before I found the Gallery links way up top.

But it did snap me out of surfer zombie mode.

We all block out ads that are typically placed.

When I saw that layout I just thought it was a really smart "snap 'em out of zombie mode strategy"

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