Add Your PPC Tips Inside

Alphawolf · 2004-10-03, 08:12 PM

Here are my tips:

http://www.webmasterworld.com/forum81/

and...

http://www.webmasterworld.com/forum33/

There are some threads that have a lot of good stuff especially in AdWords.

What's frustrating now is that Google takes a while to approve certain key words.

They used to go live straight away then yank them if they had issues.

I'm going to be really agressive with PPC next month.

What is especially good about adult is that if you have a baseline for how a site converts, let's just take 1:600 as a mediocre but steadily converting number...

If you pay an average of .05 /click that's $30 per conversion. Depending upon sponsors payout, may not be worth it.

BUT if you are taking your conversion ratio from FS or TGP traffic you may expect slightly better conversions "at the source" so to speak.

With AW you can get very granular on things. Tweaking Ad Copy for a better CTR will raise your rankings and improve your CTR even further.

That's one reason I like AW better, it rewards those who write better ads. When I was on Overture a while ago- some newbie retard could come in and bid CRAZY amounts to be #1.

It's easy for some people to get hung up on positions instead of returns on OV.

The days PPC would really pay off are those special promotion days where the sponsor pays double or whatever.

The other side of PPC is to view it as pure marketing. If you have something that scales well as an affilaite, like say AEBN- you may not get back what you pay for the visitors stright away. However, 6 months down the line after they've purchased blacks of minutes per month of 'x' months you get back what you paid and then some.

When you compare conventional advertising costs and returns to PPC it's still *very* attractive.

It's also quite a valid advertising tax write off.

PPC is as much of an art as it is a science just like trying to build good free sites or galleries that convert.

Er...did I give any tips? LOL.

2004-10-03, 08:12 PM	#7
Alphawolf Don't come to Florida for vacation. We're closed. Join Date: Nov 2003 Location: Orlando, Florida Posts: 1,874	Here are my tips: http://www.webmasterworld.com/forum81/ and... http://www.webmasterworld.com/forum33/ There are some threads that have a lot of good stuff especially in AdWords. What's frustrating now is that Google takes a while to approve certain key words. They used to go live straight away then yank them if they had issues. I'm going to be really agressive with PPC next month. What is especially good about adult is that if you have a baseline for how a site converts, let's just take 1:600 as a mediocre but steadily converting number... If you pay an average of .05 /click that's $30 per conversion. Depending upon sponsors payout, may not be worth it. BUT if you are taking your conversion ratio from FS or TGP traffic you may expect slightly better conversions "at the source" so to speak. With AW you can get very granular on things. Tweaking Ad Copy for a better CTR will raise your rankings and improve your CTR even further. That's one reason I like AW better, it rewards those who write better ads. When I was on Overture a while ago- some newbie retard could come in and bid CRAZY amounts to be #1. It's easy for some people to get hung up on positions instead of returns on OV. The days PPC would really pay off are those special promotion days where the sponsor pays double or whatever. The other side of PPC is to view it as pure marketing. If you have something that scales well as an affilaite, like say AEBN- you may not get back what you pay for the visitors stright away. However, 6 months down the line after they've purchased blacks of minutes per month of 'x' months you get back what you paid and then some. When you compare conventional advertising costs and returns to PPC it's still very attractive. It's also quite a valid advertising tax write off. PPC is as much of an art as it is a science just like trying to build good free sites or galleries that convert. Er...did I give any tips? LOL. __________________ Regards, AW Weekly Pay. Sites That Convert. Start Pimpin' Today! Last edited by Alphawolf; 2004-10-03 at 08:15 PM..